Buy custom Frontier Airlines Rebranding Campaign
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1267 |
Essay's paper body
What Frontier found out was that in Denver, their home town and central business region, unaided awareness of Frontier was very low. This was an eye opener for Frontier, they had been operating on the theory that if you build it, they will come.
The airline utilized Boulder, Colo.-based Sterling-Rice Group, to conduct the consumer and employee research, including surveys and focus groups...
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Frontier also partnered with New York-based Sticky Grey, a division of Grey Worldwide New York, who provided the creative direction and content for the airline's advertising campaign, which supports the "whole different animal" theme.
Branding helps sellers to develop loyal customers and to show that the firm stands behind what it offers (p...
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