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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 583 |
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Fifth, no major competitor had introduced a shelf-stable dip for vegetables. A cost analysis indicated that the gross margin would be largely unaffected. The gross margin on Frito-Lay’s sour cream dip was 45 percent. But other executives express the view that pursuing the vegetable dip segment would not be easy...
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Second concern was Frito-Lay’s Dips would lose some economies in advertising and merchandising. Third concern expressed at the meeting was that any foray into vegetable dips would require more than a single item.
My recommendation will be the Vegetable Dip. In vegetable dip opportunity, sour cream is more popular than cheese dips; in flavor popularity an usage, sour cream dips are the most popular flavor...
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