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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 973 |
Essay's paper body
However, the somewhat high importance of chips/dips in a retailer's product mix as well as a retailer's inability to backwards integrate results in the power of buyers becoming compromised. The power of buyers are weaker for the Chip dip market as opposed to the Vegetable dip market where Frito-Lay has never sold products in before...
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However, the somewhat high importance of chips/dips in a retailer's product mix as well as a retailer's inability to backwards integrate results in the power of buyers becoming compromised. The power of buyers are weaker for the Chip dip market as opposed to the Vegetable dip market where Frito-Lay has never sold products in before...
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General points of the essay
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Frito-Lay Dips
Frito lay dips
Frito-Lays Dips
Frito lays Dips
Case 1: Frito?Lay Dips
Frito Lays Dips Case
Frito Lays Dips Strategic Marketing
Power of Suppliers and Power of Buyers
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