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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1118 |
Essay's paper body
Nationally recognized leader in the manufacture and marketing of salty snack foods. Between 1981-1985 Frito-Lay’s Mexican dip sales were consistent but there was a slow growth in these years. Cheese dips represented a huge success. Well organized management system s its potential to promote their products and profit...
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Two viewpoints were faced. One view was that the dip line should be more positively promoted in the present chip dip market segment, and the other view was that Frito-lay should aggressively go the vegetable dip category.
The sales have been flat for the last 3 years (1982-1985) and competition has been increasing in the chip market, they needed to change to consumer-pull marketing strategy to improve their market profit...
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General points of the essay
Frito-Lay, Inc.: Subchips Multigrains
Frito Lay case study
Frito Lay
Frito Lays Chip Dip verse Vegetable Dip
Frito Lays Dips Case
Frito Lays Dips Strategic Marketing
Frito Lays
Frito lay dips
Frito lays Dips
Frito-Lay Dips
Frito-Lay
Frito-Lays Dips
frito lay inc
Case 1: Frito?Lay Dips
Frito
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