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Frito Lay case study Speech

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Essay's paper info

Topic:	Business
Number of pages / Number of words:	14 / 3787

Essay's paper body

Frito-Lay and Pepsi Join

In February 1965, the merger of the two companies was planned by the Board of Directors for Frito-lay, Inc. and Pepsi-Cola .On June 8, 1965, the merger of Frito-Lay and Pepsi-Cola Company was granted by shareholders of both companies, and a new company called PepsiCo, Inc. was formed...

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was formed.

5. Frito-Lay Today

â€œToday, Frito-Lay has more than fifteen $100 million brands: LAY'SÂ®, FRITOSÂ®, CHEE.TOSÂ®, BAKEN-ETSÂ®, RUFFLESÂ® DORITOSÂ®, FUNYUNSÂ®, TOSTITOSÂ®, BAKED LAY'SÂ®, WOW!Â®, SUNCHIPSÂ®, MUNCHIESÂ®, OBERTOÂ®, ROLD GOLDÂ®, GRANDMA'SÂ® Cookies and Quaker Chewy BarsÂ®, QuakesÂ® and Fruit & Oatmeal BarsÂ®...

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General points of the essay

Frito Lay case study Case 1: Frito?Lay Dips Frito Lays Dips Case Frito Frito-Lay frito lay inc Frito Lay frito-Lay dips Frito Lays Frito lay dips Frito-Lays Dips Frito-Lay, Inc.: Subchips Multigrains Frito lays Dips Frito Lays Dips Strategic Marketing Frito Lays Chip Dip verse Vegetable Dip

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