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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1467 |
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Also, Mexican food popularity has caused growth in cheese based dips (Kerin, Peterson, pg. 132).
Next, 33% of dip sales are linked to vegetable usage. However, only two main brand names are located in the produce section. In additional, the brand names are sold on a regional basis (Kerin, Peterson, pg...
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132).
The dip industry is a highly marketable segment. A survey shows than 90% of Americans dip with their chips with sour cream based dips being the favorite (Business New Publishing Company, 2001). The main market segments in the industry include 80% in prepared dips and 20% dip bases (Kerin, Peterson, pg...
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