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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1459 |
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In second are cheese-based dips which account for about 25 percent of total dip sales. Other dips such as bean and picante dips account for about 10 percent and cream cheese-based dips account for the remaining 15 percent.
It is found that all of these dips are most likely eaten with some type of salty snack such as potato chips and corn chips...
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It is estimated, for example, that about 67 percent of total dip sales are linked to salty snack usage. Because of this, shelf-stable dips are often placed next to salty snack foods. Therefore if a consumer goes into the supermarket and decides to buy and bag of chips, they would probably be more persuaded to buy the dip being as though the dip is portrayed as an extra added benefit or complement to the taste of the chips...
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Frito-Lay Dips
Frito lay dips
Frito lays Dips
Case 1: Frito?Lay Dips
Frito-Lays Dips
Frito Lays Dips Case
Frito Lays Dips Strategic Marketing
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