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Topic: Business
Number of pages / Number of words: 4 / 1043
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(1) In order to create a market for the front-loading machine, it was important to understand the needs and wants of potential consumers. They gathered and used information about the market, their customers, competitors and market trends, in deciding to make front-loading washers. Frigidaire performed careful analysis of its customers by conducting surveys, studying focus groups, gathering feedback, and performing analysis of market segmentation...


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Frigidaire performed careful analysis of its customers by conducting surveys, studying focus groups, gathering feedback, and performing analysis of market segmentation.

One of the initial studies Frigidaire conducted was analyzing the results of a survey conducted in 1991. The survey of a consumer/environmental profile showed that 53 percent of the households surveyed had purchased energy and water saving appliances while 46 percent of households considered environmental impact when purchasing products...


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