Buy custom Frictionless E commerce is myth

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Policing costs are the costs of making sure the other party sticks to their side of the bargain and the costs incurred where this does not turn out to be the case. According to some people all of these transaction costs have been so dramatically reduced by the internet that these costs are now negligible leading to e-commerce being cited as being now frictionless...

First the reduction in search costs caused by price comparison sites and the relative speed with which a consumer can navigate between web pages particularly when compared with the cost in time of traveling between shops within a shopping mall (Brynjolfsson). These are increasing currently because consumers are becoming more adept at using the sites and price comparison sites are become more sophisticated, giving consumers quickly a better indication of what the true value of the product should be (Reynolds)...

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