Buy custom Franchising vs Licensing
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1005 |
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Down the licensing road, it requires substantially less legal work.
Amount of Control The parent company keeps very tight controls on every aspect of your business but they also provide a lot of assistance in the management and marketing of your store.
The control by the franchisor over the franchisee is what is suppose to make the money for the franchisee; i...
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if you do what the franchisor says, you will make money. Buying a franchise is like buying a security; i.e. the control over whether or not the buyer of the franchise or security makes money is in the hands of a third party; for the security situation it is in the control of the people who operate the company that issues the security, and for the franchise the control is in the franchisor who dictates how the franchise operates to make money...
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