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Topic: Business
Number of pages / Number of words: 2 / 458
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G. (1994), Marketing in Travel and Tourism, 2nd edn, Butterworth-Heinemann, England.

Syratt, Gwenda (2003), Manual of Travel Agency Practice, 3rd edn, Elsevier Butterworth-Heinemann, Great Britain.

Vincent Gabriel (2003), Management Third Edition, Pearson Education South Asia Singapore Pte Ltd, Singapore...


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While the forms of marketing are almost as varied as the products themselves,there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries.Studies have found that some of the characteristics affecting consumer behavior that marketers must take into account,due to the influence on consumer purchases are product, pricing, positioning, and placement...


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Travel & Tourism Marketing In Tourism Marketing Plan for The Casey Agency Marketing Research PLanning for Decision Making - an example agency brief a the agency's proposal My Travel Marketing Strategy online travel agency supply chain Practice Of Marketing The motivation to travel to a particular tourism destination can be a result of ?push" and/or "pull" factors. Explain this concept and then list as many "push" factors as you can think of that might motivate people to travel. Travel Agency Management Travel agency supply chain travel agency travel and tourism Marketing in Travel & Tourism travel agency threat travel and tourism management

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