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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2736 |
Essay's paper body
There are 163 members of staff all housed in one building. This centralised structure has been an advantage to the Centre as it enables faster decision-making.
As outlined in Appendix 2, the Centre's business objectives are to maintain dominant market share, achieve its targets for new cards issued as well as those for profitable cardholders and inactive accounts, with the overall aim of achieving an ROA of 10%...
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Porter's Generic Strategies (1980)
Application of the Centre's current business strategies to Porter's Generic Strategies implies that the generic strategy is to concentrate on specific target markets and to differentiate service/product offerings to achieve its strategic objectives. Differentiated products and services offered by the Centre satisfy the needs of its customers through sustainable competitive advantage...
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