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Business
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| Number of pages / Number of words: |
10 / 2578 |
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The degree of uncertainty increases, organizations in complexity increases more.
Quinn (1980) stated that “a strategy is a plan that integrates an organization goals and actions into a cohesive whole". Johnson & Scholes (1997) define strategy as “the direction and scope of an organization over the long term providing advantages for an organization through its settings of resources within a changing environment, to meet the different needs of the market, and fulfill the expectations of the stakeholderâ€...
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Mintzberg and Quinn (1991) stated that “strategy can be a plan, a ploy, a pattern, a position or a perspective dependent upon the contextâ€. A starting point to begin with would be to explore the different approaches of the schools of thought regarding business strategy and how it is considered in contemporary theory...
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