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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2705 |
Essay's paper body
The second key factor is reliability. Auto manufacturers must build a reputation and a track record of having reliable and durable vehicles. Drivers expect their vehicles to have a lifetime of ten to fifteen years and up to 300,000kms. But when a new model comes to market, it is difficult to know what its life span will be...
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But when a new model comes to market, it is difficult to know what its life span will be. As such, manufacturers offer warranties and service agreements that span increasingly long periods. Moreover, they attempt to build a brand image that includes the design of durable and reliable vehicles so that buyers will assume that newer models also have an acceptable service life...
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