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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 808 |
Essay's paper body
Managers review the reps' performances weekly and award bonuses if they meet the goal of calling all of those contacts within the 24-hour time frame.
-> Strategy #2. Schedule phone calls for 3-6 p.m.
Next, Heath and Fitzgerald wanted to know if certain times of the day yielded better results for follow-up calls...
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Analysis of the calling records revealed:
- The best conversion rates occurred between 3:30 and 4:25 in the afternoon, with conversions rapidly declining for calls placed after 4:45 p.m. Anecdotal reports from the sales team confirmed that they saw good conversion rates in the late afternoon but that very few contacts were willing to complete a transaction after 5 p...
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