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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2727 |
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In a highly controversial market the relevance of consumer perception of value becomes even more important. It is the underlying needs and values of the individual that implore them to purchase, and this desire only becomes active when the individual sees the possibility to achieve their specific needs through the proffered service...
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Therefore value is not in itself a measure of quality but is instead a measure of what each unique customer views as quality, it is their personal viewpoint. Each person's reasons for continuing to use the services of the tanning salon may vary, even if only minutely. Customers from the same demographic although after the same outcome may tan for different reasons and see value differently;
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