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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 643 |
Essay's paper body
Mohan says, “Enterprise applications have helped us improve our intimacy with customers as we are able to analyse consumer behaviour and understand our brand’s performance in the market. This has helped us innovate with our products as per customer preferences.†Many of the companies are using business intelligence (BI) tools for better market analysis...
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For instance, HLL is using the Oracle data warehouse solution and Oracle Analyser. Godrej Consumer Products is also using Oracle’s data warehousing solution to measure the effectiveness of its product campaigns.
Technology roadmap
Technology will be a major focus area for FMCGs in the near future...
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