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Topic: Business
Number of pages / Number of words: 15 / 4051
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Decreases were sharpest within the domestic

routes with a decrease of 11.4%. This was attributable to a new short-haul low fares initiative

that was launched in response to the ?no-frills' carriers, beginning with the Domestic market.

Revenues fell again in 2004, but at a much slower rate than the previous two periods; a 1...


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Passenger numbers weakened again by a

similar amount to the previous year (2.0m). Because revenue falls were much less this year,

it indicates that the amount of revenue contributed per passenger increased. This is supported

by a statement in the annual report for the period, "intercontinental premium travel [business

9

and first class] volumes are recovering" These cabin classes produce much higher revenues

for the company...


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