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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
12 / 3279 |
Essay's paper body
(2004, p. 166)
2.2 Value driver analysis
Graham (2004) identifies 12 value drivers an organisation in the service sector can measure itself. Adapting the model for SriLankan Airlines we can derive a ‘Value driver scorecard’.
Value Driver - Score 1 2 3
4 5 6 7 8 9 10
(1) Customer base X
(2) Recurring revenue X
(3) Product integration X
(4) Gross margin trends X
(5) Intellectual property X
(6) Human capital X
(7) Management experience X
(8) G & A Leverage X
(9) Distribution leverage X
(10) History / Reputation X
(11) Sales and marketing effectiveness X
(12) Barriers to competitive entry X
The measure of these drivers will, as a combination measure the value drive of SriLankan Airlines as a whole...
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(2004, p. 166)
2.2 Value driver analysis
Graham (2004) identifies 12 value drivers an organisation in the service sector can measure itself. Adapting the model for SriLankan Airlines we can derive a ‘Value driver scorecard’.
Value Driver - Score 1 2 3
4 5 6 7 8 9 10
(1) Customer base X
(2) Recurring revenue X
(3) Product integration X
(4) Gross margin trends X
(5) Intellectual property X
(6) Human capital X
(7) Management experience X
(8) G & A Leverage X
(9) Distribution leverage X
(10) History / Reputation X
(11) Sales and marketing effectiveness X
(12) Barriers to competitive entry X
The measure of these drivers will, as a combination measure the value drive of SriLankan Airlines as a whole...
Essay fragment
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