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Topic: Business
Number of pages / Number of words: 21 / 5836
Essay's paper body

These brands are typically seen in non-chain independent restaurants and stores that cannot afford their own private labeling.

  • Copycat private labels - Brands owned by a retailer which use similar trade dress, i.e. packaging as a leading national brand.

1.3 Private Labeling

Private labeling is when a retailer purchases products from various manufacturers and then markets those products under its own brand...


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These brands are typically seen in non-chain independent restaurants and stores that cannot afford their own private labeling.

  • Copycat private labels - Brands owned by a retailer which use similar trade dress, i.e. packaging as a leading national brand.

1.3 Private Labeling

Private labeling is when a retailer purchases products from various manufacturers and then markets those products under its own brand...


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