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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1315 |
Essay's paper body
The male and female markets are also properly segmented as well as segmenting each gender sub-segment in 3 and 5-door car buyers.
PROS CONS
? Attack the whole market.
? Satisfy the customer's needs.
? Customer based marketing.
? Segmentation, not mass marketing.
? Product differentiation. ? Women and men campaigns can collide and create a negative effect...
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? Women and men campaigns can collide and create a negative effect.
? Might be too ambitious.
? Might offer little change.
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