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Topic: Business
Number of pages / Number of words: 1 / 236
Essay's paper body

I have to consider the dynamics and characteristics of the industry sector as well because brand image could be transferred to the other product with no brand or trademark around it. Other option is to transfer the brand name to the company which has also a brand name but less market strength in that industry...


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I have to consider the dynamics and characteristics of the industry sector as well because brand image could be transferred to the other product with no brand or trademark around it. Other option is to transfer the brand name to the company which has also a brand name but less market strength in that industry...


Essay fragment

General points of the essay

Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Examining The Impact Of Product Attributes On Perception Towards Brand Product Loreal Brand image Nike brand image Dynamics Of International Brand Architecture: DYNAMICS OF INTERNATIONAL BRAND ARCHITECTURE TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS? Mother's Work Inc: Brand Image And Accusations Of Employment Discrimination Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Increasing Brand Loyalty In The Hospitality Industry Brand Brand Value

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