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|Number of pages / Number of words:
2 / 477
Essay's paper body
It is a very innovative approach that brings together the main three elements of: the company, the consumer, and the product. Without the company, there is no product and without the product, there is no consumer. Fallon analyzes these three vital areas and creates one powerful idea to combine them all which is where their originality comes into play...
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When companies try to market their products, the main problem is that the vision/goal for an organization is different from what the customers view it as. The employeeâs actions are not the same as the companyâs reputation and this creates a division within. Due to this, the image of the brand becomes confusing and incoherent and leads to customers believing in something different than what the company intended upon...
General points of the essay
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