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| Topic: |
Business
|
| Number of pages / Number of words: |
35 / 9735 |
Essay's paper body
This clearly indicated that after being considered urban for a long time, some categories are now wearing a rural face. And, in many a case, it is the rural market that is actually driving the growth of category.
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Pond’s is the leader in the talcum powder category with a penetration of 65% and volume contribution of 56%...
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Its rivals viz. Nycil and Liril are trailing far behind. Moreover, 60% of the Pond’s users have purchased no other brand i.e. they are 100% brand loyal. This reflects the strength of the brand in rural bazaar.
|Category |Household Penetration |
|Skin creams |18% |
|Talcum Powders |15% |
In the skin care category, Fair & Lovely fairness cream, with a penetration of 75%, accounts for 60% of the skin care market in rural India...
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