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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                4 / 1009             | 
        
                
    
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Mr. Shultz explains why the company uses the standards and why setting standards on how the company runs is important not only the company, but why the standards are important to running a successful business. He continues to say how Starbucks values feedback about how the company is performing and concerns if anyone has any...
        
        
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Starbucks also supports having a happy, safe and fun workplace for the employees, to ensure everyone's happiness. (Howard Schultz)
Starbucks has introduced a bottled water product named Ethos, sales of which will contribute to helping alleviate the world water crisis. The product fits in well with Starbucks' attempts to play the corporate social responsibility card and is also 'on-trend' as it capitalizes on the ethical consumerism movement and the growing popularity of bottled water in line with healthy eating trends...
        
        
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