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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1022 |
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While direct exporting may be a profitable method of market entry for some businesses, licensing manufacturing rights to your product to a foreign company or setting up a foreign manufacturing alliance may be a viable alternative. (Ippolito, 1994) Strategic alliance partners are often identified through bankers, accountants, business consultants, industry associations and networks, and government contacts...
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(Ippolito, 1994) Strategic alliance partners are often identified through bankers, accountants, business consultants, industry associations and networks, and government contacts. Advantages and disadvantages of a strategic alliance are similar to those of a joint venture.
Examples of strategic alliances are Sony-Ericsson, which joined their strategic advantages so they could maximize their operations in an international market...
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