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Business
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| Number of pages / Number of words: |
2 / 520 |
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We are committed to improving our operations and enhancing our customers’ experience.
2.2 SWOT Analysis
2.3 Competition
McDonald’s faced heightening competition on several fronts. First, its traditional rivals like Burger King, Wendy’s, and Taco Bell, were eating into its margins through promotions and values pricing strategies...
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First, its traditional rivals like Burger King, Wendy’s, and Taco Bell, were eating into its margins through promotions and values pricing strategies. Sonic competed using a back-to-basics approach of quickly serving up burgers for time-pressed consumers. Finally, Chili’s and Olive Garden had become potent competitors in the quick service field, taking dollars away from McDonald’s, which was firmly entrenched in the fast-food arena and hadn’t done anything with its dinner menus to accommodate families looking for a more upscale dinning experience...
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