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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 550 |
Essay's paper body
All above firms have huge resources. Following points are worth noting:
Large scale of operations
Millions invested in cellular technology
AT&T ? 100 million in developing prototype.
GTE -- $ 20 million worth cellular equipment.
MCI ? operations in 12 major metros
GSI -- 30 largest metros
Due to large scale operations these companies can have economies of scale...
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Further they will have larger negotiating power with equipment manufacturers and thus can offer lower costs.
Can invest heavily in advertisements and publicity as there is no dearth of funds. All of these companies except GTE are entering the Cleveland market through their subsidiaries. The subsidiaries can capitalize on the brand equity of the parent company...
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General points of the essay
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