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Topic: Business
Number of pages / Number of words: 3 / 752
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Goals help direct attention to what needs to get done, and influence several of the cognitive activities needed for creativity. For instance, search for viable alternatives must be focused and not random in order to be effective. Goals help determine where to search for information and how to evaluate the information obtained as to its usefulness...


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Goals help determine where to search for information and how to evaluate the information obtained as to its usefulness. Creative people will respond to assigned goals from managers as long as they are committed to the goals and empowered with respect to how to go about achieving the goals. Creative people need to have a goal to work towards no matter how impossible or unattainable -- they don't mind working hard as long as they are challenged...


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