Buy custom Ethical Business View of New Belgium Brewing
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 834 |
Essay's paper body
The New Belgium Philanthropy Committee, which is actually composed of employees throughout the brewery, from owners, to production workers, are responsible for the decisions in this arena. The donations generally go to organizations within their market who engage in activities that reflect the brewery's mission statement and objectives...
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This allows New Belgium a new marketing angle as consumers want to feel that they can stand behind the products they purchase.
If there is anything that New Belgium has been scrutinized over is the product they make. Many people believe that a company that produces alcohol cannot be socially responsible...
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