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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1444 |
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As the organization evolves other components within the strategic management process that would need to be reviewed include any and all objectives (short and long-term), the strategies that would be used to achieve said objectives. For example, Charles Schultz, Founder and CEO of the organization, believes that Starbucks is getting away from its main objective of being all about the coffee and losing focus...
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For example, Charles Schultz, Founder and CEO of the organization, believes that Starbucks is getting away from its main objective of being all about the coffee and losing focus. "In a memo to his management team, he questioned why the stores are selling books and magazines and CDs. He complained that when you walk into a Starbucks, it doesn't even smell like coffee anymore...
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Environmental Mission, Vision and Values of the Starbucks Corporation
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