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Buy custom Environmental Factors and Marketing Decisions: Starbucks

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Topic: Business
Number of pages / Number of words: 4 / 1056
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Starbucks is currently located in every state, and large states like California have over 500 stores (Starbucks.com, 2008). Starbucks is solidly established domestically, but still have issues that the company must deal with to stay successful.

To address some of the issues that arise from operating in the global community Starbucks has created the Starbucks Suppliers Code of Conduct, which was introduced in September 2003...


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This code applies to Starbucks and all the distributors. The suppliers are required to sign an agreement pledging compliance with Starbucks. These include demonstrating commitment to the welfare, economic improvement and sustainability of the people and places that produces our products and services...


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