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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 900 |
Essay's paper body
The participating companies have named their approach "Real beauty," (UPI News Track). The company hopes to catch teens and pre-teens before they are immersed in today's celebrity-obsessed culture. The risk involved is that the messages in mass marketing and TV programs emphasize outer beauty, cosmetics and extreme makeovers so this is a counter movement to that...
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The risk involved is that the messages in mass marketing and TV programs emphasize outer beauty, cosmetics and extreme makeovers so this is a counter movement to that. This will, however, further strengthen the company's whole package approach to beauty and open up a new market base (Kiviat).
Technologically, BBW has lagged...
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General points of the essay
Environmental Analysis: Bath & Body Works
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Teens And The Media
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