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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 849 |
Essay's paper body
However, consumer confidence decreased again in 2005, due to the occurrence of Hurricanes Katrina and Rita. As a result of decreased gasoline prices and consumers' enhanced outlook for the labor market, the index rose to 105 in 2006 (Heller, 2006). The overall increase in consumer confidence is positive for a discount retailer such as Target, which depends on high levels of consumer confidence to promote consumer spending...
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This means that the recent increase in consumer confidence will likely lead to higher consumer spending in the near future (Mittal, 2007).
Although Target attempts to have the lowest prices, the company is often defeated by its chief competitor; Wal-Mart. Target is constantly changing its home collections so that they reflect current trends...
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