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Also large companies are at a clearer advantage because they have more money and tend to have more "cushion" to withstand a loss in revenue without going under if there, business venture fails. The initial mode of entry best suited for an organization such as Trinezza under the current governmental restrictions would be to license their product...
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The down side of the licensing option is that it would give Trinezza less control then they would like. In all, licensing is the optimal mode of entry because Trinezza would gain high market share, increase revenue with minimal risk.
What factors should drive a company to continue in, expand, or exit its chosen market...
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