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| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1246 |
Essay's paper body
By using DBM and other IT tools, Harrah’s developed a customer-centric direct marketing program to establish relationships with new customers (new business phase), strengthen relationships with existing customers (loyalty phase), and reinvigorate relationships with lost customers (retention phase)...
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The table below tracks the behavior of 953 customers before and after receiving incentive offers (typically cash and food based).
Period # of Guests Red % Theo Win Comp Amt. Comp % Avg. Incremental Cost per Offer Cost of Redeemed Offers # of Guests Redeeming Offer Incremental Profit
1 21 5% $7,770 $1,361 18% $7,770
2 28 11% $11,957 $2,434 20% $11,957
3 30 10% $6,596 $799 12% $6,596
4 40 18% $5,051 $845 17% $5,051
5 36 8% $9,000 $1,585 18% $9,000
6 953 22% $267,907 $42,514 16% $267,907
7 133 31% $74,275 $12,558 17% $40 $ 1,649 41 $72,626
8 146 44% $43,240 $8,987 21% $40 $ 2,570 64 $40,670
9 166 58% $70,824 $16,110 23% $40 $ 3,851 96 $66,973
10 152 53% $58,354 $12,300 21% $40 $ 3,222 81 $55,132
11 102 55% $29,095 $7,151 25% $40 $ 2,244 56 $26,851
12 83 41% $23,187 $4,304 19% $40 $ 1,361 34 $21,826
The offers sent to the 953 visitors in June were redeemable in Periods 7 (July), 8 (August), and 9 (September)...
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General points of the essay
Airtel-Winning Customers Through Loyalty Program"
Customer Acquisition And Keeping Customers In Today’S Volatile Market
Customer relationships marketing
LA Fitness Marketing plan phase iii
Marketing Plan - Phase III
Marketing Plan: Phase Iii
Marketing Plan: Phase Two
Marketing and Customer Relationships Worksheet
Research Proposal. Affecting Customers Loyalty.
Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing
customer relationships
Marketing Plan:Phase III
PARENTS' DIRECT INVOLVEMENT IN ADOLESCENTS' PEER RELATIONSHIPS
Understanding And Fostering Relationships With Customers
Analysis Phase
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