Buy custom Emerging Market Multinational Enterprises - Haier (German)
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2298 |
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Luo und Tung 2007: 481).
Basierend auf das Eigentumsverhaltnis und den Grad der internationalen Diversifizierung werden die EM MNE in folgende vier Kategorien eingeteilt:
INTERNATIONAL DIVERSIFICATON
BROAD
NARROW
Non-state-owned
State-owned
BUSINESS OWNERSHIP
Abbildung 1: Kategorien von EM MNEs
Quelle: Luo und Tung 2007: 483
Da eine detaillierte Erlauterung der unterschiedlichen Kategorien den Rahmen dieser Arbeit sprengen wurde, wird nur kurz auf die Charakteristika dieser eingegangen...
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Dabei werden von der Regierung vorgeschriebene Initiativen verfolgt.
Malaysias Petronas
Chinas Sinopec
Abbildung 2: Charakteristika der unterschiedlichen EM MNE Kategorien
Quelle: eigene Darstellung an Anlehnung Lou und Tong (2007: 483-484)
3.EM MNEs aus China
Seit wenigen Jahren propagiert die chinesische Zentralregierung erstmals mittels der „Spread your Wings“-Politik (???) eine aktive Internationalisierungspolitik...
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Emerging Market Multinational Enterprises - Haier (German)
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