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Essay's paper info
Topic: Business
Number of pages / Number of words: 3 / 633
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Tomorrow some of them will provide leadership to company who catch them, the latter will kick IBM from business because of new products, new technologies, new approaches.

In order to survive IBM must create a system, which is able to FIND, SELECT, SUPPORT new business opportunities and TURN THEM INTO PROFITABLE BUSINESS...


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The article provides an idea that a firm should work out three types of businesses at the same time: H1 ? "CASH COW" or core business, H2 ? "STAR" or rapidly growing business, and H3 ? "QUESTION MARK" or real options and ideas of new business directions.

IT industry where IBM is currently working is rapidly growing and changing substance...


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General points of the essay

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