Buy custom Eli Lilly and Company: The Global Pharmaceutical Company
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Business
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Number of pages / Number of words: |
5 / 1379 |
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The threat of substitutes is low, which is a significant advantage
Rivalry Among Competitors
The rivalry is tense in this business. However the competitiveness is rather unique in pharmaceutics. High costs of research and development hold the appearance of new rivals. It is also true that rivals are usually focused on a rather small market of specific medication...
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High costs of research and development hold the appearance of new rivals. It is also true that rivals are usually focused on a rather small market of specific medication. The main rivals Novo Nordisk A/S, Pfizer and Smithkline are narrowly oriented companies which however give Eli Lillys hard time producing such products as Zoloft â Prozac alternative...
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Co-dependency and rivalry in \
1. Analyze the five forces acting on BP. Which of them appear to bring the greatest threat to the company?
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