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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1875 |
Essay's paper body
These are the people who are giving non-biased opinion and guidelines on how the future products will be developed. The amateur testers are the selected from the gamers who take part in game tournaments all around the world, members of computer games conventions, players with best score and performance in over-internet competitions as well randomly selected game buyers...
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Researches are used to identify market opportunities, improve marketing efficiency, quality of the software and service provided by the company. Electronic Arts uses surveys and questioners to gather data and feedback from the customers. Advice from testers is also very useful tool in developing products...
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General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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