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Topic: Business
Number of pages / Number of words: 7 / 1709
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Nintendo is in to both hardware and software, so it captured large market share but because of its poor operational methods, it lost its market.

opportunities and risks associated with co-branding:-EA' decision to deign games for the Genesis was risky on several fronts like 1)longer software development cycle because of complex platforms emerging, which is expected to be more expensive 2) Teams needed for software designers rather than single artists 3)If genesis platform fails then EA will not be able to recover its initial investment...


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Nintendo doesn't permit EA to produce games for its systems if it produced games for SEGA. The main core competence of EA is its ability to recognize platform changes and to develop the platform specific skills necessary to bring compelling titles to market quickly "navigational competence". EA used tiger teams, technical task forces, shortened lines of communication to differentiate itself from others...


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