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Topic: Business
Number of pages / Number of words: 14 / 3913
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Brands serve an essential function for consumers by reducing the number of decisions they feel they need to make. A brand such as Nike communicates a set of qualities to the marketplace and once the consumer is persuaded that a brand image is rooted in reality a decision is made that does not need to be revisited...


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A brand such as Nike communicates a set of qualities to the marketplace and once the consumer is persuaded that a brand image is rooted in reality a decision is made that does not need to be revisited.

This symbiotic relationship between the company and its customers creates a huge competitive advantage for the brand leader...


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General points of the essay

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