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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 944 |
Essay's paper body
Ecton is unlikely to be accepted readily by mainstream cardiology labs.
Test 2: Is it a simple product?
It is stated in the case that Ecton's product is compact and simple to use, the product specifications mention that it weighs less, and can be carried on a single hand.
Test 3: Does it help customers to do the same things easily and effectively?
Yes, it is stated that hospitals call the echo machine from cardiology to ICU if an exam is necessary; the resulting billing process is very complex - Ecton will simplify all of this
Clearly, Ecton proves itself as a disruptive innovator...
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Now, the task is to see the road ahead.
Evaluation of Alternatives
There are basically two alternatives, each with its own set of pros and cons.
1. Remain independent and go ahead with enterprise expansion
The most compelling reason for this strategy would be that since Ecton has a disruptive product, it will benefit the most by going alone as there are no established competitors...
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General points of the essay
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