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Topic: Business
Number of pages / Number of words: 3 / 683
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Beyond that, Immelt believes the private sector needs to step up to the plate in addressing environmental challenges, and to stop viewing the environment as a no-win business proposition. Immelt doesn't advocate abandoning government action on the environment, but he sees an alternative pathway for business, one in which the private sector embraces today's realities of environmental, national security, and other concerns and invests in creating new markets for cleaner fuels and technologies...


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It's being viewed as a business opportunity

2. It's got solid top-level commitment

3. It's both aspirational and specific

4. They've done their homework

5. It's being integrated with the brand (GE)

6. They're in it for the long haul

According to Washington Post , "We are still quite politically polarized on the issue of climate change in this country," said Eileen Claussen, president of the Pew Center for Climate Change...


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