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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 461
Essay's paper body

Journal of Brand Management, 9, 249-254.

Mangalindan, M. (2006) China May Be eBay's Latest Challenge as Local

Rivals Eat Into Market Share, Wall Street Journal, New York,

N.Y.; October 12, 2006.


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eBay made many mistakes just by looking at the four Ps (product, place, promotion, and pricing). Instead of taking the time to survey the market and find out what was most important to their customers they took what worked in the American market and tried to shove it down the Chinese throats. A perfect example would be their Paypal option...


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General points of the essay

Wall Street Journal Article Wall Street Journal Analysis ?eBay, Skype Deal Challenges Rivals Ebay In Asia Ebay: Expanding Into Asia Why is Ebay failiing in asia Ebay: Facing the Global Challenge Why Does Ebay Have Problems In Its Asian Market? Journal Articles on Classroom Management Employee Commitment in Times of Change: Management Journal MARKET&BRAND MANAGEMENT Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Ebay Ebay's new CEO Ksf Of Ebay

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