Buy custom eBay in Asia
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 461 |
Essay's paper body
Journal of Brand Management, 9, 249-254.
Mangalindan, M. (2006) China May Be eBay's Latest Challenge as Local
Rivals Eat Into Market Share, Wall Street Journal, New York,
N.Y.; October 12, 2006.
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eBay made many mistakes just by looking at the four Ps (product, place, promotion, and pricing). Instead of taking the time to survey the market and find out what was most important to their customers they took what worked in the American market and tried to shove it down the Chinese throats. A perfect example would be their Paypal option...
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General points of the essay
Wall Street Journal Article
Wall Street Journal Analysis
?eBay, Skype Deal Challenges Rivals
Ebay In Asia
Ebay: Expanding Into Asia
Why is Ebay failiing in asia
Ebay: Facing the Global Challenge
Why Does Ebay Have Problems In Its Asian Market?
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