Buy custom eBay in Asia
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 461 |
Essay's paper body
Journal of Brand Management, 9, 249-254.
Mangalindan, M. (2006) China May Be eBay's Latest Challenge as Local
Rivals Eat Into Market Share, Wall Street Journal, New York,
N.Y.; October 12, 2006.
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eBay made many mistakes just by looking at the four Ps (product, place, promotion, and pricing). Instead of taking the time to survey the market and find out what was most important to their customers they took what worked in the American market and tried to shove it down the Chinese throats. A perfect example would be their Paypal option...
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General points of the essay
Ebay In Asia
Ebay's new CEO
Ebay
Ebay: Expanding Into Asia
Ebay: Facing the Global Challenge
Employee Commitment in Times of Change: Management Journal
Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment
Wall Street Journal Analysis
Why Does Ebay Have Problems In Its Asian Market?
Why is Ebay failiing in asia
Journal Articles on Classroom Management
Ksf Of Ebay
MARKET&BRAND MANAGEMENT
Wall Street Journal Article
?eBay, Skype Deal Challenges Rivals
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