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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1300 |
Essay's paper body
eBay achieves broad differentiation through their strong eBay community and a global reach not matched by any competitor with daily item listings over 2,500,000 (eBay Sell-thru Stats, (2008), Retrieved November 9, 2008 from http://www.medved.net.) .These aspects of the eBay service among others set the company apart from the rest because customers see the value in using the eBay service...
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This is why eBay has become so successful and continues to experience growth throughout the on-line industry simply based on customer satisfaction.
SWOT Analysis
A SWOT (Strengths, Opportunities, Weaknesses and Threats) analysis of eBay was prepared to examine what the company does well and what needs some attention (Appendix A)...
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