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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 851 |
Essay's paper body
A year afterward, eBay grasped only 3% of the market, which had grown to $1.6 billion. Also, eBay took too long to strengthen its Japanese site with advertisement that appealed to consumers. At the same time, eBay Japan also took a low-key approach to marketing, relying on its usual formula: rather than spend big bucks on advertising, just let auction fans spread the word (Belson, Elgin, & Hof, 2001)...
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The plan eventually failed because eBay’s consumer base was too small.
EBay was the fourth popular auction site in Japan because it only listed 25,000 for sale. This could be credited to eBay’s late entry, Yahoo Japan’s competition, and Japan’s economic problems.
Japan’s consumers flocked to the site that had the best selection, Yahoo! Japan...
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General points of the essay
The ebay phinomenon
EBay: In a League by Itself
Ebay In Asia
Ebay analysis
Ebay's new CEO
Ebay
ebay Inc.
Why Does Ebay Have Problems In Its Asian Market?
EBay Automotive
Ksf Of Ebay
Ebay Web Analysis
Ebay history
eBay and Cable TV
ebay powerseller
Why Ebay is Successful
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