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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1360 |
Essay's paper body
By not using travel agencies as its primary distribution channel, Easyjet manages to be able to plan and control the costs through the customer acquisition process like U.S. discount airline Southwest does. Another advantage after making this operating decision comes from marketing. By having to advertise only one possible potential customer entry point Easyjet can save money by organizing large scale campaigns targeted to that medium only...
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Also it can optimize the online seat booking process in order to achieve the highest possible efficiency, because on the Internet every action can be tracked. The trade-off with having a single-channel distribution system is that when an error occurs the company loses all the business until the problem is remedied and also the customers get aggravated...
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General points of the essay
Evaluate the effectiveness of a distribution channel involving only retail travel agencies
Easyjet
Easyjet Analysis
Swot Analysis On Easyjet
Future Of Travel Agencies
Channel Distribution
distribution channel
Distribution And Channel Strategy
Development Of Channel Relations For Distribution Of Mutual Fund
Synergy Of High Net-Worth Individuals With Icici Prudential'S Distribution Channel
Data mining in customer acquisition
Distribution of variable vs fixed costs of hospital care
Customer Acquisition And Keeping Customers In Today’S Volatile Market
MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT:
Briefly, The Nature Of Agencies Which Have Been Set Up To Control The Abuse Of Market Power
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