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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1592 |
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EasyCar initially opened sites in locations serviced by Steilios’ airline company easyJet. It then expanded to areas near bus and train stations in major European cities. A major difference from other competitors was that the company avoided major airports because of the high cost of leased space. In January 2003 the company had 46 locations in 17 cities and five countries...
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In January 2003 the company had 46 locations in 17 cities and five countries.
The company’s initial promotional strategy was fairly basic. Advertisements were located on posters in bus and train stations and could be found in major city newspapers. The advertisements solely promoted easyCar’s low price...
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