Buy custom EASTMAN KODAK : MEETING THE DIGITAL CHALLANGE
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1116 |
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He took on an incremental approach to digital imaging. The advantage Kodak had at this stage was that the penetration level of digital technology was limited and hence traditional photographic imaging was yet used. Quality achieved by the traditional photographic method was not rivaled by the digital...
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Kodak was quick to recognize this fact.
Another good strategy Kodak implemented was that it provided facilities for digitizing and editing of conventional snaps at retail outlets. This helped Kodak to exploit its distributor resource to the maximum, build its image as a complete photographic imaging service provider...
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